Local Cinema research

The films showing at the Odeon on thursday 16/09/2010 were:

1) Dinner for Schmucks, rated 12A, UK
2) Going the distance, rated 15, USA
3) Grown Ups, rated 12A, USA
4) Marmaduke, rated U, USA
5) Resident Evil 3D, rated 15, USA
6) Scott Pilgrim Vs the world, rated 12A, USA
7) Tamara Drew, rated 15, UK
8) The Expendables, rated 15, USA
9) The Last Exorcism, rated 15, USA
10) The Switch, rated 12A, USA
11) Toy Story 3 (and 3D), rated U, USA

Two of the eleven films showing are American.  This makes 81.81% of the films showing at Odeon American. 18.29% of the films are British.  None of these films are foreign language.  From this I can conclude that the Multiplex cinemas are aiming at a very specific teenage, mostly male demographic with films produced with little effort and for a quick profit.

Cinema City is an independent cinema; these are the films showing on Wednesday 06/10/2010:

1) The Town, rated 15, USA
2) Made in Dagenham, rated 15, UK
3) Go fish, rated 18, USA
4) Eat Pray Love, rated PG, USA

Here, 75% of the films are still American.  However, a much wider demographic is attracted (age ratings) making for a more widespread interest of different ages and interests.  25% of the films were British, but as there are only four films showing it is hard to tell a huge difference.

It is clear that the British public do not consume a rich and diverse mix of film; I believe we are all too used to the formulaic styles of American Hollywood style films. 

None of the films I have listed are directed by a female director