Target Audience - 'Atonement' and 'This is England'

Atonement




This is England


Thses two films have very different target audiences.  This is England is aimed at both genders whereas Atonement has a mostly female target audience.   This is shown on IMDb where Atonement is most popular within a female demographic.  In opposition, This is England is targeted more at males.  This is shown clearly by the high amount of violence in the film.  This attracts a male audience.  This is England was aimed at a 15/16 year old target audience (according to the director Shane Meadows)  and it has an 18 certificate so it is not easy for the film to reach its target audience.  Because of the teenage cast in This is England, teenagers can easily relate to the characters in the film.  In Atonement (15 certificate) on the other hand, has a more mixed cast with a young girl and a woman both as significant characters, a female audience can relate to this. 

In Atonement the characters are from an upper middle class background.  For example the mise en scene of the dolls house shows this.  A more wealty audience will be able to relate to this more.  In This is England the characters are from a more working class target audience which a more working class audience could relate to more.

How has technology influenced the film industry?

This is England

This is England : Production, Distribution and Exhibition on Prezi

Here is a presentation that I found while researching 'This is England'.

Shooting Shedule

Filming Shedule on Prezi

My Thriller

AS Thriller on Prezi

Evaluation question 7

Looking back on my preliminary task, I feel that I have learnt a great deal through the progression to my final full product. 

Because I learnt in my preliminary task how to shoot both conversation and walking, I was able to construct sequences envolving these relatively easliy. 

In convesation I used the 180 degree rule, however this is not obvious because the conversation is brief and short.  I also used angles that I learnt since my preliminary task, for example the high angle shot I use to show Tom in the conversation.  This makes him appear inferior and vulnerable.

In filming the walking sequences I learnt that there are many ways of shooting them and I tried to use as many different angles as possible to make the walking sequences more interesting than if they were just taken simply with one shot.  This, as I learnt was hugely time consuming because of the repeating that was needed in order to get the desired shots for a sequence and this was the most demanding and difficult when filming the motorbike.  I am now aware of what it takes to get a well cut sequence with good continunuity etc. 

Since my preliminary task I have gained confidence in storyboarding and various planning methods like shot lists for example (although they inevitably vary when actually shooting).  I have improved immensely in my editing skills and my efficiency in it, specifically I am most pleased that I learnt how to speed/slow down moving image.  In editing I chose to use a mix of cuts, fades and dissolves.  I used fades to black to introduce characters and dissolves where I felt looked best.  When I used dissolves I felt they added a timeless feel which worked well with the lonliness of Toms character.

In the preliminary task we did not have any soundtrack that was non-diagetic and so I learnt how to record instruments using Cubase 5.  Although I had done this before, I had never imported a video file on to cubase or recorded several instruments at once. 

I was working with Tom on the project, I did all of the filming for our thriller production.  I made the soundtrack with help from my brother and friend.  I did most of the editing while with Tom, we discussed ideas. Both me and Tom did the titles together.

Our audience feedback has been mixed but mostly positive.  The negative feedback that we expected was the quality/standard of acting.  We did have negative feedback because of this but the majority reaction was good. 

I believe that the strongest point of the film was simply within the soundtrack and some of the shot types and angles that I used. I also believe that the weaknesses within the film are possibly some aspects of the storyline and how much sense the viewer can make of it.  This came across in our audience feedback.

Aspects of mise-en-scene that my target audience will be able to Identify with

The most Identifiable aspect of my film is Tom's Hi-top shoes.  They reflect a rough 'skater'/'emo' style fashion that is popular amongst teenagers.  This shows that Tom cares a bit about his image although it is not completely followed through as he has a scruffy coat which almost represents how his situation is hindering him because he does not follow the fashion portrayed by these style of shoes completely.

The similar skater style demographic will identify with this aspect of the mise-en-scene and therefore they will sympathise more with this character in the film making it more appealing to them because of this.

In a similar way and context, Tom's 'snake bite' lip piercings relate to an 'emo' fashion and this is similarly shown to be hindered by his simple haircut and hat which are more simple and practical than that of his piercings.