Sunday, 10 April 2011

Target Audience - 'Atonement' and 'This is England'

Atonement




This is England


Thses two films have very different target audiences.  This is England is aimed at both genders whereas Atonement has a mostly female target audience.   This is shown on IMDb where Atonement is most popular within a female demographic.  In opposition, This is England is targeted more at males.  This is shown clearly by the high amount of violence in the film.  This attracts a male audience.  This is England was aimed at a 15/16 year old target audience (according to the director Shane Meadows)  and it has an 18 certificate so it is not easy for the film to reach its target audience.  Because of the teenage cast in This is England, teenagers can easily relate to the characters in the film.  In Atonement (15 certificate) on the other hand, has a more mixed cast with a young girl and a woman both as significant characters, a female audience can relate to this. 

In Atonement the characters are from an upper middle class background.  For example the mise en scene of the dolls house shows this.  A more wealty audience will be able to relate to this more.  In This is England the characters are from a more working class target audience which a more working class audience could relate to more.

1 comment:

  1. Well done for evaluating the target audience for "Atonement" and "This is England" but you have not identified the target audience for your thriller and this is very important. Thus you have not achieved any marks for this aspect of your coursework.

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