Cinema City.

In the school holidays the cinemas make most of their money. This is when the big Hollywood blockbusters are released, but for cinema city however Cinema City gets their biggest audiences when they hold live events and premier showings. The live events are unique to independant cinemas and this is where they sell most tickets.

Television was the first main technological advance that hit the cinemas badly in the 1950's onwards and then soon after, VCR's were introduced so films could be sold to the public.  DVD's came later in 2000.  These forms of film distribution reduce cinema audiences. 

Cinemas have attempted to increase their audience numbers mainly by introducing 3D screenings. Independant cinemas for example Cinema City have introduced screenings for specific desires, for example screenings where you are allowed to take toddlers or showings where popcorn isn't allowed.  This is in an attempt to adhear to the desires of target audiences to attract more people.

As Cinema progressed...
In 1945 the top 20 films accounted for 25% of the market. In 2000 the top 20 films accounted for 50% of the market. 
US films took a 20% share of the market in early 1970's. In 1998 US films took a 63.3% share of the market.
From this we can attain that the film market is being taken over by U.S film producers which is impacting and damaging film industry in most, if ont all other countries.
Here are some statistics on average spending of hoseholds in the UK
Exhibition related leisure pursuits now = 14% of household spend.
Home - based ancillary (TV/video etc.) markets = 43% of household spend.
From this we can tell that Films are most likely viewed mostly at home as opposed to at the cinema.
A cinema such as Cinema City used to get around 80% income from subsidies and 20% from ticket sales. How has this changed? Compare this to Vue/Odeon. How are cinemas funding new revenue streams?
For cinema city the government now only give about 20% of the income, the rest they make through their services and ticket sales. Independant companies struggle more with the lack of subsidies than multiplex cinemas. This is because the multiplexes are funded by rich american companies because they have control over a huge majority of film production and distribution. Multiplex cinemas may gain filming elsewhere however, Vue has funding from the Royal Bank of Scotland.
  Cinema City underwent a significant refurbishment programme in and reopened in 2007. Why would Cinema City be unable to carry out these refurbishments if it was trying to do so today?
Their would not be sufficient funding to carry out such refurbishments now, mostly because of the governments reduce in subsidies that they gave the British Film industry.  Also television technology wasn't quite as good, HD for example.  Because of this ticket sales would have been higher and more profit would have been made.

Why did Cinema City install a 3D projector in 2010?
They need the revenue that it would provide from a mainstream audience and to keep up with technologies in both other cinemas and at home.  
What is a 'sleeper' film? How is Cinema City better positioned to adjust schedules for 'sleepers'?
Sleeper films are films that start slowly and are not immediately popular.  They eventually increase greatly in popularity and without a flexible shedule, mainstream cinemas may miss out on this rise in popularity due to more fixed screening regimes.  Cinema city has an advantage on the multiplex cinemas here as it can accomadate personally to the consumers desires.

Why wouldn't Cinema City show 'The Expendables' but they would show a Tarantino film?
Cinema city has a more disearning audience that have different tastes and they would wish to gain something different when they watch a film to a general multiplex film consumer.

Who do Cinema City show Sex and the City/Mamma Mia? 
This targets another specific audience that cinema city needs for the revenue despite its mainstream appeal. The actors in the films attract a female audience that ranges around 40 years old which is also similar to the general audience at cinema city and so there are links that may make this film enjoyable for regular cinema city film go-ers.


Cinema city provides clubs for specific types of audiences for example 'kids club' which provides for a very specific audience
What does Cinema City use its screens for other than showing films?
They use their screens for live events (music etc), film maker Q&A's, film premiers, productions transmitted from the Royal Opera house for example, broadcasted satellite events and various stand up performances.

Cinema city generally has an audience of people of both sexes age 40+because they screen and re-screen old films in different ways and the cinema screens have compfy seats and a more relaxed and mature atmosphere to multiplex's.  The films are also in general, more interlectually challenging and possibly contravirtal.