Cosmetics Advert

Who is your target audience?

The target audience tor my Aftershave advert would be people of middle or lower middle class males (B, C1) of an age group between 25 – 35 years old.  These people would value smart appearance, success, nice cars, a successful business and an exciting and dynamic set of interests. 

The advert shows a defined man in a suit who is standing in a Paris street which connotes class, success and wealth.  The man in the ad is young, this would be idealistic of people towards the slightly older end of the demographic but similar to the younger end of the demographic as to not make the concept un-fitting to the demographic but optimistic to aging.  The bottle its self relates to a more simple depiction of what the aftershave its self will give you.  A sleek, professional image which appeals more towards the middle class but however many lower middle class people would want to copy the image in an attempt to improve their own image.  The masculinity in this image comes from the person in the ad.  The Aftershave bottle being black suggests class and simple brilliance.  The background location also creates a sense of class and a level of success is associated with the product because of this.  A male who saw this ad would aspire to be like the image portrayed by the character.  This is what would ‘sell’ the product.

How did the technologies help in the process of constructing the advert? And how comfortable you are to the technologies…

The technologies I used were essential to what I was aiming to create because I could not create the scenario in the advertisement without the Photoshop I used (Adobe Premier Elements 8) I am not too comfortable with using this software and this shows clearly on my advertisement.  I used a digital camera to take the photo of the man in the advertisement.  Having taken the photo I needed I was then able to put it onto my computer and start photo shopping.  I used the Photoshop to put a completely fake background behind the man in the original image, the background I had simply copied off Google images. I was also able to use the clone stamp tool to remove any writing which was originally on the aftershave bottle.  Finally I used ‘Dafont.com’ to get a title for my advertisement which I copied and pasted onto my advertisement and put new text on the aftershave bottle it’s self.  I believe I could have done the photo shopping better provided I had known how to use the software more effectively. 

How does your advert represent particular social groups?

My advertisement represents a social group of a successful male roll.  The advertisement portrays males as professional and youthful and this is not exactly who it is aimed at because it is aimed at people who would aspire to be like that as well.  This advert suggests that whoever buys this product will be made higher in society because of it and will gain masculinity.  I believe it could have represented this social group better because in this advertisement there are no sexual connotations which would create more desire for the product and therefore this advert may not appeal to everyone in the demographic.